/ Our Programs

Future-Ready Skills: Digital Marketing, AI & Data Analytics

Explore practical, career-focused courses designed to equip you with essential digital, AI, and data skills for the evolving tech landscape in Kanpur.

Comprehensive Learning Paths

Our Career-Focused Courses

Digital Marketing Foundation with AI

Digital Marketing Advanced with AI

Duration: 4 Months

Duration: 6 Months

Build a strong foundation in digital marketing while learning how AI can support modern marketing activities, content, research, and digital workflows.

Develop advanced digital marketing skills while exploring AI-powered approaches to modern marketing, optimization, content, analytics, and campaign workflows.

Course Overview: Fundamentals of digital marketing. What You Will Learn: SEO, SEM, Social Media, Content Marketing, Email Marketing, AI tools for marketing. Who Should Join: Beginners, marketing enthusiasts. Practical Learning: Hands-on exercises, real-world case studies. AI Integration: AI for content generation, analytics, campaign optimization.

Course Overview: Advanced strategies, in-depth tools. Advanced Learning: Programmatic advertising, advanced analytics, conversion rate optimization. AI Integration: Predictive analytics, advanced AI campaign management. Practical Projects: Capstone projects, client simulations. Who Should Join: Experienced marketers, career changers.

Data Analytics with AI

Digital Marketing with Data Literacy

Duration: 6 Months

Duration: 6 Months

Learn the fundamentals of data analytics and discover how AI can support data-driven analysis, insights, reporting, and decision-making.

Build digital marketing expertise alongside data literacy skills to better understand marketing performance, data, metrics, and business insights.

Course Overview: Data collection, cleaning, visualization. Data Analytics Fundamentals: Statistical analysis, SQL, Excel, Python basics. AI Integration: AI for data interpretation, predictive modeling. Practical Analysis: Real-world datasets, business intelligence tools. Projects: Data dashboard creation, reporting. Who Should Join: Aspiring analysts, business professionals.

Course Overview: Blending marketing strategy with data insights. Digital Marketing: SEO, SEM, Social Media, Content. Data Literacy: Understanding metrics, data interpretation, reporting. Marketing Metrics: KPIs, ROI, funnel analysis. Data-Driven Decision Making: Optimizing campaigns. Practical Projects: Analytics-driven marketing plans. Who Should Join: Marketers, business owners.

Understand Your Options

Course Comparison at a Glance

Digital Marketing Foundation with AI

4 Months | Digital Marketing + AI

Digital Marketing Advanced with AI

6 Months | Advanced Digital Marketing + AI

Data Analytics with AI

6 Months | Data Analytics + AI

Digital Marketing with Data Literacy

6 Months | Digital Marketing + Data Literacy

Not Sure Which Course Is Right For You?

Talk to the TechSAS Group team and find a learning path aligned with your interests and goals.